Your customers don’t see channels, they see your brand. They expect you to remember who they are from one interaction to the next. However, providing that seamless customer experience requires the right data and tight coordination between the end tools you use.
With Segment’s newest product, Personas, keeping your messages consistent across channels is straightforward because each tool is working from the same data set and universal audiences.
Learn how Frame.io used Personas to reduce campaign coordination time by 50% and time to resolve complex support tickets by 80%.