Recent coverage

Why Brands Must Embrace Personalization Before It’s Too Late Why Brands Must Embrace Personalization Before It’s Too Late June 9, 2021
Segment launches customer journey tool to build fine-grained personal experiences Segment launches customer journey tool to build fine-grained personal experiences June 9, 2021
Why You Need A Customer Data Platform For First-Party Data Why You Need A Customer Data Platform For First-Party Data May 24, 2021
Apple’s Privacy Updates Push CMO’s Into A Cookie-Less World Apple’s Privacy Updates Push CMO’s Into A Cookie-Less World May 19, 2021
Meet the San Francisco Business Times 40 Under 40 Class of 2021 Meet the San Francisco Business Times 40 Under 40 Class of 2021 April 23, 2021
Segment founder on future of customer data management and acquisition by Twilio Segment founder on future of customer data management and acquisition by Twilio April 6, 2021
Twilio Segment CEO: Why customer engagement depends on developers Twilio Segment CEO: Why customer engagement depends on developers April 6, 2021
Twilio Segment CEO Peter Reinhardt On Life After A Multi-Billion Acquisition Twilio Segment CEO Peter Reinhardt On Life After A Multi-Billion Acquisition April 1, 2021
Twilio Segment CEO Peter Reinhardt on the future of CDPs Twilio Segment CEO Peter Reinhardt on the future of CDPs March 5, 2021
How Segment redesigned its core systems to solve a scaling crisis How Segment redesigned its core systems to solve a scaling crisis January 5, 2021
Segment 2030 Today: CDP’s Fuel Digital Transformation Amidst Global Pandemic Segment 2030 Today: CDP’s Fuel Digital Transformation Amidst Global Pandemic December 8, 2020
Customer Data Platform Growth Continues To Boom Customer Data Platform Growth Continues To Boom December 1, 2020
How MIT college kids founded multibillion-dollar company Segment How MIT college kids founded multibillion-dollar company Segment November 3, 2020
Twilio wraps $3.2B purchase of Segment after warp-speed courtship Twilio wraps $3.2B purchase of Segment after warp-speed courtship November 2, 2020
Segment Unveils A Suite Of Platform Updates During CDP Week Segment Unveils A Suite Of Platform Updates During CDP Week October 23, 2020
CEOs discuss Twilio's Segment customer data platform buy CEOs discuss Twilio's Segment customer data platform buy October 22, 2020
Twilio's Segment acquisition expected to kickstart more CDP M&A Twilio's Segment acquisition expected to kickstart more CDP M&A October 13, 2020
Twilio to Buy Customer Data Startup Segment for $3.2 Billion Twilio to Buy Customer Data Startup Segment for $3.2 Billion October 12, 2020
Twilio’s $3.2B Segment acquisition is about helping developers build data-fueled apps Twilio’s $3.2B Segment acquisition is about helping developers build data-fueled apps October 12, 2020
Twilio agrees to buy Segment for $3.2 billion in stock Twilio agrees to buy Segment for $3.2 billion in stock October 12, 2020
Why Twilio is buying customer data start-up Segment for $3.2 billion Why Twilio is buying customer data start-up Segment for $3.2 billion October 12, 2020
Twilio to Acquire Customer-Data Firm for $3.2 Billion Twilio to Acquire Customer-Data Firm for $3.2 Billion October 12, 2020
Covid-19 has pushed CRMs to the breaking point Covid-19 has pushed CRMs to the breaking point October 8, 2020
Top 10 Digital Transformation Trends For 2021 Top 10 Digital Transformation Trends For 2021 September 21, 2020
EU companies left in limbo over US data transfers EU companies left in limbo over US data transfers September 14, 2020
Segment Data Lakes Adds Value to Customer Data Segment Data Lakes Adds Value to Customer Data September 11, 2020
Segment Launches Data Lakes To Simplify CDP Complexity Segment Launches Data Lakes To Simplify CDP Complexity September 10, 2020
New Platform Helps Businesses Get the Most from Data Lakes New Platform Helps Businesses Get the Most from Data Lakes September 9, 2020
Segment debuts its cloud data lake for customer data Segment debuts its cloud data lake for customer data September 8, 2020
4 Key Customer Experience Metrics Brands Should Be Tracking 4 Key Customer Experience Metrics Brands Should Be Tracking September 1, 2020
The Best Customer Data Platforms (CDPs): The 2020 CRM Industry Leader Awards The Best Customer Data Platforms (CDPs): The 2020 CRM Industry Leader Awards August 31, 2020
The end of Privacy Shield: Why it matters and what businesses can do about it The end of Privacy Shield: Why it matters and what businesses can do about it August 19, 2020
How data can be the key to success as Covid-19 speeds up digital transformation How data can be the key to success as Covid-19 speeds up digital transformation August 19, 2020
How Customer Data Platforms Play A Role In Securing Big Data How Customer Data Platforms Play A Role In Securing Big Data August 3, 2020
Post-Privacy Shield, what chance for a Brexit data adequacy deal? Post-Privacy Shield, what chance for a Brexit data adequacy deal? July 23, 2020
How Automation, AI And Analytics Are Driving Martech Amidst Market Challenges How Automation, AI And Analytics Are Driving Martech Amidst Market Challenges July 20, 2020
Here's what you need to know about the California Consumer Privacy Act Here's what you need to know about the California Consumer Privacy Act June 30, 2020
What IT Leaders Need To Know About CDP Adoption What IT Leaders Need To Know About CDP Adoption June 29, 2020
Meet the 53 most valuable enterprise tech startups Meet the 53 most valuable enterprise tech startups June 26, 2020
Analytics For Startups: The Starter Kit Analytics For Startups: The Starter Kit June 25, 2020
Pandemic spurs adoption of digital ad and customer success tools Pandemic spurs adoption of digital ad and customer success tools June 19, 2020
How Early-Stage Companies Can Approach Selling B2B How Early-Stage Companies Can Approach Selling B2B June 16, 2020
5 musts marketers will need to navigate in a post-COVID world 5 musts marketers will need to navigate in a post-COVID world June 10, 2020
California’s New Privacy Laws Reach Beyond State Lines California’s New Privacy Laws Reach Beyond State Lines May 13, 2020
How can good customer data platforms help businesses? How can good customer data platforms help businesses? May 7, 2020
The Do's and Dont's of Database Design, According to Experts The Do's and Dont's of Database Design, According to Experts May 7, 2020
Here’s everything European businesses need to know about California’s data legislation Here’s everything European businesses need to know about California’s data legislation May 5, 2020
Segment On Life As a CDP In The Age Of Coronavirus Segment On Life As a CDP In The Age Of Coronavirus April 9, 2020
Coding for Compliance with California’s New Privacy Laws Coding for Compliance with California’s New Privacy Laws April 3, 2020
California’s Privacy Law Spells Opportunity for Compliance Startups California’s Privacy Law Spells Opportunity for Compliance Startups March 31, 2020
What makes a good customer data platform? What makes a good customer data platform? March 30, 2020
Coalition of 170 tech CEOs and VCs call on California to start COVID-19 testing this weekend Coalition of 170 tech CEOs and VCs call on California to start COVID-19 testing this weekend March 13, 2020
Segment expands ANZ operations with 50 new customers Segment expands ANZ operations with 50 new customers March 6, 2020
Scattered Data: CDPs Are Needed To Pull It All Together, Study Says Scattered Data: CDPs Are Needed To Pull It All Together, Study Says February 28, 2020
What’s Behind the Platform of Independents? What’s Behind the Platform of Independents? February 10, 2020
5 things marketers should know about data privacy in 2020 5 things marketers should know about data privacy in 2020 January 28, 2020
Why Segment's Customers Aren't Worried About CCPA Why Segment's Customers Aren't Worried About CCPA January 21, 2020
CRM is not enough, declares new coalition of technology firms CRM is not enough, declares new coalition of technology firms January 20, 2020
200-Plus Companies Unite Against CRM 200-Plus Companies Unite Against CRM January 17, 2020
New coalition of software startups takes aim at Salesforce, Oracle, SAP New coalition of software startups takes aim at Salesforce, Oracle, SAP January 16, 2020
Software Upstarts Hit Salesforce, Oracle on Tech and Sales Practices Software Upstarts Hit Salesforce, Oracle on Tech and Sales Practices January 16, 2020
Why Marketers are Calling Time on ‘Data Gossip’ Why Marketers are Calling Time on ‘Data Gossip’ January 9, 2020
“CRM is not enough:" Martech companies sign pledge to change the data ecosystem for customers “CRM is not enough:" Martech companies sign pledge to change the data ecosystem for customers January 3, 2020
Startups Chase $55 Billion Boom Fueled by California Privacy Law Startups Chase $55 Billion Boom Fueled by California Privacy Law January 3, 2020
Discover the Winners of Adweek’s 2019 Podcast of the Year Awards Discover the Winners of Adweek’s 2019 Podcast of the Year Awards December 9, 2019
Three reasons to practice good manners with your customers’ data Three reasons to practice good manners with your customers’ data December 6, 2019
How Segment survived its brush with death to become a Customer Data Infrastructure unicorn How Segment survived its brush with death to become a Customer Data Infrastructure unicorn December 4, 2019
Meet 22 of the most important executives shaping the future of marketing technology Meet 22 of the most important executives shaping the future of marketing technology October 23, 2019
These are the top Y Combinator companies of all time, based on valuation These are the top Y Combinator companies of all time, based on valuation October 2, 2019
Segment’s new privacy portal helps companies comply with expanding regulations Segment’s new privacy portal helps companies comply with expanding regulations September 25, 2019
Segment builds up executive team, aims for the enterprise market Segment builds up executive team, aims for the enterprise market August 14, 2019
Segment CEO Peter Reinhardt is coming to TechCrunch Sessions: Enterprise Segment CEO Peter Reinhardt is coming to TechCrunch Sessions: Enterprise August 5, 2019
How to build the best martech stack for data-driven marketing: A guide How to build the best martech stack for data-driven marketing: A guide July 19, 2019
These Forbes Under 30 Founders Are Now Running The Next Billion-Dollar Startups These Forbes Under 30 Founders Are Now Running The Next Billion-Dollar Startups July 16, 2019
How Koala used Segment to build out its customer data infrastructure How Koala used Segment to build out its customer data infrastructure July 4, 2019
Mary Meeker's 2019 Internet Trends Report Mary Meeker's 2019 Internet Trends Report June 11, 2019
Segment’s President on Tripping Up Early, Growing a Unicorn, Loving GDPR and Customer Data Segment’s President on Tripping Up Early, Growing a Unicorn, Loving GDPR and Customer Data June 7, 2019
Analytics for startups: the plug and play guide Analytics for startups: the plug and play guide June 7, 2019
Travel management startup updates data infrastructure to improve engagement analytics Travel management startup updates data infrastructure to improve engagement analytics May 14, 2019
Modern Office: Inside Segment’s sound-sensitive San Francisco headquarters Modern Office: Inside Segment’s sound-sensitive San Francisco headquarters April 15, 2019
Five Questions with… Segment CEO Peter Reinhardt Five Questions with… Segment CEO Peter Reinhardt April 8, 2019
Segment's US$175m cash injection highlights rapid rise of customer data platforms Segment's US$175m cash injection highlights rapid rise of customer data platforms April 5, 2019
Startup Segment is Worth $1.5 Billion Startup Segment is Worth $1.5 Billion April 2, 2019
The Billion-Dollar Startup Helping Companies Manage Customer Data The Billion-Dollar Startup Helping Companies Manage Customer Data April 2, 2019
Segment Raises $175M For Customer Data Infrastructure Segment Raises $175M For Customer Data Infrastructure April 2, 2019
These 50 Start-Ups May Be the Next ‘Unicorns’ These 50 Start-Ups May Be the Next ‘Unicorns’ February 10, 2019
Customer Data Infrastructure provider Segment launches first channel program Customer Data Infrastructure provider Segment launches first channel program January 23, 2019
Ceasing to really matter? Why our digital world renders CRMs obsolete Ceasing to really matter? Why our digital world renders CRMs obsolete January 23, 2019
How this SaaS company struck gold on its third business plan How this SaaS company struck gold on its third business plan January 2, 2019
The boss who tried to kill his business The boss who tried to kill his business October 29, 2018
Segment hires first CFO from Twilio Segment hires first CFO from Twilio October 25, 2018
How I built a… customer data platform How I built a… customer data platform October 23, 2018
Segment adds governance features to its data unification platform Segment adds governance features to its data unification platform September 20, 2018
Segment adds quality tracking for incoming data to its resume Segment adds quality tracking for incoming data to its resume September 20, 2018
How Segment went from monolithic to microservices and back again How Segment went from monolithic to microservices and back again August 10, 2018
The CEO of a hot Silicon Valley startup reveals the single way you'll know whether or not people will actually buy your product The CEO of a hot Silicon Valley startup reveals the single way you'll know whether or not people will actually buy your product August 5, 2018
This 28-year-old crashed his company twice — here's how he turned that same company into a huge success This 28-year-old crashed his company twice — here's how he turned that same company into a huge success August 3, 2018
Microservices vs Monolith: Lessons from the Coalface Microservices vs Monolith: Lessons from the Coalface July 31, 2018
Acxiom sells Marketing Solutions division to Interpublic, readies LiveRamp Acxiom sells Marketing Solutions division to Interpublic, readies LiveRamp July 3, 2018
22 Books Anyone Who Wants to Succeed Should Read 22 Books Anyone Who Wants to Succeed Should Read June 26, 2018
Tech company Segment to create 100 jobs in Ireland Tech company Segment to create 100 jobs in Ireland May 31, 2018
Segment to open EMEA headquarters in Dublin and create 100 jobs Segment to open EMEA headquarters in Dublin and create 100 jobs May 31, 2018
5 last-minute GDPR resources to help bring businesses into compliance 5 last-minute GDPR resources to help bring businesses into compliance May 23, 2018
It’s Day One of GDPR, and Facebook, Google Are Accused of Breaking New Rules It’s Day One of GDPR, and Facebook, Google Are Accused of Breaking New Rules May 5, 2018
Segment employs its hub position to implement GDPR deletion or suppression requests Segment employs its hub position to implement GDPR deletion or suppression requests April 24, 2018
Segment launches new GDPR compliance tools Segment launches new GDPR compliance tools April 24, 2018
Facebook is now in the data-privacy spotlight. Could Google be next? Facebook is now in the data-privacy spotlight. Could Google be next? April 11, 2018
Facebook, longtime friend of data brokers, becomes their stiffest competition Facebook, longtime friend of data brokers, becomes their stiffest competition March 29, 2018
Apple’s Cook Has Pointed Advice for Facebook’s Zuckerberg Apple’s Cook Has Pointed Advice for Facebook’s Zuckerberg March 29, 2018
Why the GDPR is actually a good thing for brands Why the GDPR is actually a good thing for brands February 21, 2018
Y Combinator Is Launching A “Grad School” For Booming Startups Y Combinator Is Launching A “Grad School” For Booming Startups February 8, 2018
Personalization Is a Priority for Retailers, but Can Online Vendors Deliver? Personalization Is a Priority for Retailers, but Can Online Vendors Deliver? January 30, 2018
5 Tips for Retail Brands Trying to Get More Personal With Their Customers 5 Tips for Retail Brands Trying to Get More Personal With Their Customers January 29, 2018
51 enterprise startups to bet your career on in 2018 51 enterprise startups to bet your career on in 2018 January 1, 2018
6 Lessons Learned From Tech Accelerators According To CEOs 6 Lessons Learned From Tech Accelerators According To CEOs December 26, 2017
Tech Trends That Will Shape Marketing In 2018 Tech Trends That Will Shape Marketing In 2018 December 16, 2017
The battle for control of data could be just starting The battle for control of data could be just starting November 20, 2017
Ahead of GDPR, Segment sees growing pushback against third-party data sharing Ahead of GDPR, Segment sees growing pushback against third-party data sharing November 16, 2017
Segment has a plan to help companies comply with GDPR data privacy requests Segment has a plan to help companies comply with GDPR data privacy requests November 16, 2017
Personalized Customer Experience Increases Revenue And Loyalty Personalized Customer Experience Increases Revenue And Loyalty October 29, 2017
Segment launches Personas to capture its ecosystem data into customer profiles Segment launches Personas to capture its ecosystem data into customer profiles October 25, 2017
The Next Billion Dollar Startups The Next Billion Dollar Startups October 24, 2017
These Marketers Are Crunching Mounds of Data and Using AI to Understand the Customer Experience These Marketers Are Crunching Mounds of Data and Using AI to Understand the Customer Experience October 9, 2017
Success Without A Diploma: How 3 MIT Dropouts Made It Big Success Without A Diploma: How 3 MIT Dropouts Made It Big September 12, 2017
Marketing data startup Segment raises $64M Marketing data startup Segment raises $64M July 13, 2017
Segment Nets $64 Million to Grow Customer Data Platform Segment Nets $64 Million to Grow Customer Data Platform July 13, 2017
This former Twitter exec thinks he's found the next Salesforce — and it just hit $109 million in funding This former Twitter exec thinks he's found the next Salesforce — and it just hit $109 million in funding July 13, 2017
This S.F. customer data company landed $64 million to double its roster This S.F. customer data company landed $64 million to double its roster July 13, 2017
How Glossier uses data to make content and commerce work How Glossier uses data to make content and commerce work June 13, 2017
Segment's cross-domain analytics bypasses third-party data aggregators Segment's cross-domain analytics bypasses third-party data aggregators June 6, 2017
Segment can now track users across sites without third-party cookies Segment can now track users across sites without third-party cookies June 6, 2017
Why You Can’t Concentrate at Work Why You Can’t Concentrate at Work May 9, 2017
12 Top Tech Leaders To Watch in 2017 12 Top Tech Leaders To Watch in 2017 January 19, 2017
Segment adds Google BigQuery to expand its customer data platform Segment adds Google BigQuery to expand its customer data platform December 9, 2016
How One Firm Lowered Its Open-Office Noise How One Firm Lowered Its Open-Office Noise November 15, 2016
How One Start-Up Used Data to Solve a Common Office Problem How One Start-Up Used Data to Solve a Common Office Problem October 18, 2016
Breather Does Better When Facebook And Google Ad Data Is Together Breather Does Better When Facebook And Google Ad Data Is Together September 9, 2016
Segment adds automatic data collection for mobile apps Segment adds automatic data collection for mobile apps June 8, 2016
Data Delivers Detente Between Product And Marketing At Relay Foods Data Delivers Detente Between Product And Marketing At Relay Foods May 31, 2016
As venture capital dries up, tech start-ups discover frugality As venture capital dries up, tech start-ups discover frugality April 30, 2016
Segment adds third-party sources like Zendesk and Stripe to help companies truly understand customer experience Segment adds third-party sources like Zendesk and Stripe to help companies truly understand customer experience April 6, 2016
Segment helps businesses integrate third-party sources into their data pipelines Segment helps businesses integrate third-party sources into their data pipelines April 6, 2016
Segment adds more data sources besides apps and sites to its hub Segment adds more data sources besides apps and sites to its hub April 6, 2016
The Tools Early-Stage Startups Actually Need to Understand Their Customers The Tools Early-Stage Startups Actually Need to Understand Their Customers February 20, 2016
Segment launches new mobile platform to let marketers test app services faster Segment launches new mobile platform to let marketers test app services faster November 11, 2015
Segment Raises $27 Million For Its “One API To Rule Them All” Segment Raises $27 Million For Its “One API To Rule Them All” October 9, 2015
Data hub Segment plans to double its employment, improve product with big funding round Data hub Segment plans to double its employment, improve product with big funding round October 9, 2015
Accel Bets Big On Startup-To-Startup APIs Accel Bets Big On Startup-To-Startup APIs March 15, 2015
Do APIs Eliminate Middle Management Or Improve Quality of Life? Do APIs Eliminate Middle Management Or Improve Quality of Life? February 4, 2015
Dropping the '.io,' Segment picks up $15M to become a bigger customer data hub Dropping the '.io,' Segment picks up $15M to become a bigger customer data hub October 8, 2014
How Open Source Helped Segment Grow a Healthier Company How Open Source Helped Segment Grow a Healthier Company August 11, 2014
Some simple but important reminders on how user analytics can help you make more money Some simple but important reminders on how user analytics can help you make more money May 19, 2014
Segment.io launches iOS and Android SDKs to enable every app analytics solution — all at once Segment.io launches iOS and Android SDKs to enable every app analytics solution — all at once June 3, 2013
One API To Rule Them All – Segment.io Lets Mobile Developers Send Analytics Data To Dozens Of Services, Without Resubmitting To App Stores One API To Rule Them All – Segment.io Lets Mobile Developers Send Analytics Data To Dozens Of Services, Without Resubmitting To App Stores June 3, 2013
YC-Backed Segment.io Lets Developers Integrate With Multiple Analytics Providers In Hours, Not Weeks YC-Backed Segment.io Lets Developers Integrate With Multiple Analytics Providers In Hours, Not Weeks January 25, 2013