Start connecting your data with Segment.
Plans scale with your growth
Free
Create a free account
$0/mo
What you can do
- Includes 1,000 visitors/mo
- 2 Sources
- 300+ Integrations
Team
Starts at $120/mo
All of Free plus
-
10,000 visitors/mo
+$10/mo for 1,000 monthly visitors
- Unlimited Sources
- Includes 1 Data Warehouse destination
Business
Get a demo
Custom pricing
All of team plus
- Custom Volume
- Single View of the Customer
- Data Governance
- Advanced Roles & permissions
- Historical replay
Which plan is right for you?
-
Free
-
Team
-
Business
Free plan:
- Collect data from 2 sources
- Send data to unlimited destinations
- Up to 1,000 monthly users
- Activate audiences with Personas (Add-on)
- Enforce data quality with Protocols (Add-on)
- Transform and enrich your data
- Set granular user roles and permissions
Team plan:
- Collect data from unlimited sources
- Send data to unlimited destinations
- 10,000 monthly users included
- Activate audiences with Personas (Add-on)
- Enforce data quality with Protocols (Add-on)
- Transform and enrich your data
- Set granular user roles and permissions
Try for free
14-day free trial
Business plan:
- Collect data from unlimited sources
- Send data to unlimited destinations
- Custom volume
- Activate audiences with Personas (Add-on)
- Enforce data quality with Protocols (Add-on)
- Transform and enrich your data
- Set granular user roles and permissions
Data Warehouse
Data Warehouse
Data Warehouse
Customer Success
Livechat
Advertising
Analytics
Email marketing
CRM
Analytics
Analytics
Analytics
Compare plans
Collect and send data anywhere
Sources
Use a single API to capture and send customer data exactly where you need it
Use a single API to capture and send customer data exactly where
you need it
2 Sources
Unlimited
Unlimited
Web
Collect customer data from your website with the Segment javascript library
Collect customer data from your website with the Segment
javascript library
Mobile
Collect customer data from your mobile apps with SDKs for iOS, Android, and more
Collect customer data from your mobile apps with SDKs for iOS,
Android, and more
Server
Send customer data directly from your servers
Send customer data directly from your servers
Cloud Apps
Connect platforms like Salesforce, Stripe, Facebook Ads, and more
Connect platforms like Salesforce, Stripe, Facebook Ads, and
more
Destinations
Send your data to 300+ tools for product analytics, advertising, email, and more
Send your data to 300+ tools for product analytics, advertising,
email, and more
Unlimited
Unlimited
Unlimited
Functions
Create your own sources and destinations directly within your workspace. This is an optional feature subject to additional terms.
Create your own sources and destinations directly within your workspace. This is an optional feature subject to additional terms.
50 Hours
50 Hours
Custom
Warehouses
Transform and load your data into Redshift, BigQuery, Postgres, Snowflake, or IBM DB2
Transform and load your data into Redshift, BigQuery, Postgres,
Snowflake, or IBM DB2
1 Warehouse
1 Warehouse
Unlimited
Sync frequency
Choose how often and when you load data into your warehouse
Choose how often and when you load data into your
warehouse
1 per day
2 per day
Custom Schedule
Selective sync
Choose which events and properties sync to your warehouse
Choose which events and properties sync to your warehouse
Developer Tools
Set up, test, and swap new tools with a common UI and data observability
Set up, test, and swap new tools with a common UI and data
observability
Central view of data schema
See a list of all events, traits, and more you've sent to Segment
See a list of all events, traits, and more you've sent to
Segment
Live data view and debugger
View live data passing through Segment to test your tracking code
View live data passing through Segment to test your tracking
code
Public API
Programmatically manage Segment workspaces, sources, destinations, and more
Programmatically manage Segment workspaces, sources, destinations,
and more
Activate your data
Data privacy and controls
Take a proactive approach to privacy and easily control where your data flows
Take a proactive approach to privacy and easily control where your
data flows
User deletion
Manage user deletion across Segment and supported destinations
Manage user deletion across Segment and supported
destinations
User suppression
Block data collection for specific users with one-click suppression
Block data collection for specific users with one-click
suppression
Customer data discovery and inventory
Automatically detect and classify personal information in real time
Automatically detect and classify personal information in real
time
Destination filters
Activate the data flowing into each destination
Activate the data flowing into each destination
Replay historical data
Load all of your historical data into new tools
Load all of your historical data into new tools
Advanced data governance: Protocols
Automatically enforce data quality
Automatically enforce data quality
+ Add-on
Integrated tracking plan
Create and manage a data tracking plan in your workspace
Create and manage a data tracking plan in your workspace
+ Add-on
Data validation
QA your implementation with automated data validation and violation reporting
QA your implementation with automated data validation and
violation reporting
+ Add-on
Enforcement
Automatically prevent unplanned or invalid data from being sent to Segment
Automatically prevent unplanned or invalid data from being sent
to Segment
+ Add-on
Transformations
Transform events without code
Transform events without code
+ Add-on
Understand your customers
Unified customer data
Send data to a data warehouse to tie disparate events and interactions into unified profiles
Send data to a data warehouse to tie disparate events and
interactions into unified profiles
Audiencing and identity resolution: Personas
Create real-time audiences and profiles
Create real-time audiences and profiles
+ Add-on
Identity resolution
Unify user history across devices and channels into one comprehensive profile
Unify user history across devices and channels into one
comprehensive profile
+ Add-on
Trait and audience building
Synthesize raw data into traits and audiences at the user or account level
Synthesize raw data into traits and audiences at the user or
account level
+ Add-on
Journeys
Unify user history across devices and channels into one comprehensive profile
Unify user history across devices and channels into one
comprehensive profile
+ Add-on
Activation
Activate audiences in your favorite marketing tools
Activate audiences in your favorite marketing tools
+ Add-on
Profile API Access
Programmatic access to Personas for in-app and onsite personalization
Programmatic access to Personas for in-app and onsite
personalization
+ Add-on
Usage and Billing
Monthly Tracked Users
The number of anonymous and logged-in visitors that you track with Segment
The number of anonymous and logged-in visitors that you track with
Segment
Up to 1,000
Base includes 10,000
Custom volume
Throughput Limit
Your customer data comes in the form of API Calls and Objects. Free and Team plans include up to 250 API Calls and Objects per MTU. The vast majority of Segment customers use well under these limits. Business plans are eligible for custom limits.
Your customer data comes in the form of API Calls and Objects. Free and Team plans include up to 250 API Calls and Objects per MTU. The vast majority of Segment customers use well under these limits. Business plans are eligible for custom limits.
Standard
Standard
Custom
Price
Free
Starting at $120/month
Custom
Additional 1,000 monthly tracked users (10K - 25K)
+ $12
Additional 1,000 monthly tracked users (25K - 100K)
+ $11
Additional 1,000 monthly tracked users (100K+)
+ $10
Seats
The number of teammates that can access your Segment workspace
The number of teammates that can access your Segment
workspace
10
10
Unlimited
Payment Method
Credit Card
Invoice
Contract Length
Support
Email support
Basic
Standard
Premium
On-demand videos and documentation
Get up-and-running quickly with developer documentation and on-demand training
Get up-and-running quickly with developer documentation and
on-demand training
Dedicated Support
Available
Customer Success Manager
Customer Success Manager may be included based on your annual agreement. Please ask your Account Executive for details.
Customer Success Manager may be included based on your annual
agreement. Please ask your Account Executive for details.
Available
Enhanced Onboarding
Dedicated onboarding support from an experienced Solutions Architect. Please ask your Account Executive for details
Dedicated onboarding support from an experienced Solutions
Architect. Please ask your Account Executive for details.
+ Add-on
Professional Services
Custom professional services packages available. Please ask your Account Executive for details.
Custom professional services packages available. Please ask
your Account Executive for details.
+ Add-on
Uptime SLA
Guaranteed API uptime
Guaranteed API uptime
Security
Account Security
Protect your workspace with personalized security settings
Protect your workspace with personalized security settings
Multi-factor authentication
Provide an additional layer of security beyond your username and password. When logging into Segment, users will also enter a code from their mobile phone.
Provide an additional layer of security beyond your username
and password. When logging into Segment, users will also enter a
code from their mobile phone.
Single Sign-on
Centrally manage your policies for access with Single Sign-On (SSO)
Centrally manage your policies for access with Single Sign-On
(SSO)
Granular roles and user permissions
Control access to your sources and workspaces with fine-grained permissions to manage how your teammates interact with your data
Control access to your sources and workspaces with fine-grained
permissions to manage how your teammates interact with your
data
Frequently asked questions
To get an idea of your MTU count, add your monthly active users
to the number of anonymous visitors you get per month. Some
tools also call this metric "Monthly Unique Visitors."
Yes! There is a 14-day free trial for the Team plan. To try the
Business plan, please
contact us.
No, you’re responsible for accounts that you register with
Sources, Integrations, and Warehouse providers, whether they are
paid or free.
If you are on the monthly billing plan, your bill may fluctuate
each month based on your user activity. The annual plan allows
you to purchase MTU at a lower rate. Exceeding the allotted MTU
count on annual plans may incur additional charges.
Yes! Segment connects to your existing data warehouse and pipes
in data collected from your Sources. You don't have to worry
about the ETL or maintaining the data pipeline.
Protocols and Personas are offered as an add-on to your Segment
plan.
Contact us to
learn more about what plan is best for you.
