Pricing

Plans that scale with your user growth

Developer

Free

Includes 1,000 MTU

2 Sources

Unlimited Destinations

Team

$120 per month base

Base includes 10,000 MTU

Unlimited Sources

Unlimited Destinations

Business

Custom pricing

Custom MTU Volume

Unlimited Sources

Unlimited Destinations

Historical Data Replay

Data Filters and Controls

Or call us at +1 (415) 610-4397

Developer

Free

Includes 1,000 MTU

1 Source

Unlimited Destinations

Team

$120 per month base

Base includes 10,000 MTU

Unlimited Sources

Unlimited Destinations

Business

Custom

Custom MTU Volume

Unlimited Sources

Unlimited Destinations

Historical Data Replay

Data Filters and Controls

Protocols and Personas Available

Core features included in every plan

Sources

Collect data from every platform and load it easily into Segment

Web and Mobile Libraries

Choose from Javascript, iOS, Android, Ruby, Python, and more

Cloud Apps

Connect platforms like Salesforce, Stripe, Facebook Ads, and more

Hub

Store and manage your data in one place

Schema

See which events and properties you’ve sent to Segment

Debugger

Test your tracking code with a live data stream

Destinations

Send your data to hundreds of tools and warehouses

Streaming

Explore our catalog of tools for analytics, email, and more

Syncing

Schematize and load your data into a cloud data warehouse

Choose the plan that’s right for you

	Developer	Team	Business
Getting started is easy Choose a plan and be up and running in minutes	Developer	Team	Business
Sources Send data from every device and platform to Segment, whether that's your mobile app and website, or a cloud service like Salesforce.
Sources	2	Unlimited	Unlimited
Hub Use the Segment app to manage your data.
Debugger View live data passing through Segment to test your tracking code.
Schema See a list of all events, traits, and more you've sent to Segment.
Event Filtering Choose which events go to which destinations.
Replay Load all of your historical data into new destinations.
Selective Sync Choose which events and properties sync to your warehouse.
Uptime SLA Guaranteed API uptime.
Single Sign-On Add custom authentication methods for your organization's users. We support Google Apps for Work and all major SAML 2.0 providers, including Okta, and OneLogin.
Access Levels Restrict certain users to read-only.
Cross-Domain Analytics Track visitors across multiple website domains you own. Available for purchase. Please ask your Account Executive for details.			Add-On
Destinations Send your data to 200+ Destinations for email, analytics, advertising, and more.
Streaming Send your data to tools for email, analytics, advertising and more.	Unlimited	Unlimited	Unlimited
Warehouses Syncing Transform and load your data into Redshift, BigQuery, Postgres, Snowflake, or IBM DB2.	1 Warehouse	1 Warehouse	Unlimited
Warehouse Syncs Choose how often and when you load data into your warehouse.	1 per day	2 per day	Custom schedule
Volume
Seats Invite teammates to your Segment account.	1	10	Unlimited
Volume	Up to 1,000 MTU	Base includes 10,000 MTU	Custom MTU volume
Throughput Limit Your customer data comes in the form of API Calls and Objects. Developer and Team plans include up to 250 API Calls and Objects per MTU. The vast majority of Segment customers use well under these limits. Business plans are eligible for custom limits.	Standard	Standard	Custom
Service
Email Support Email response time on technical blockers: Basic - No SLA Standard - 2 business days Premium - 1 business day (3-4 business hours on average)	Basic	Standard	Premium
Solutions Architect Different onboarding packages are included based on deal size. Please ask your Account Executive for details.			Available
Customer Success Manager			Available
Billing & Pricing
Billing	N/A	Credit Card	Invoice
Plan	Free	Annual or monthly	Annual
Protocols			Add-on
Tracking Plans Upload or create your implementation spec in Segment.
Data Validation QA your implementation with automated data validation and violation reporting.
Enforcement Controls Automatically prevent unplanned or invalid data from being sent to Segment.
Notifications Detect data quality issues with in-app alerts and email notifications.
Protocols API Access Programmatically create and update Tracking Plans via API.
PERSONAS			Add-on
Computed Traits Compute per-user metrics, like lifetime value.
Audiences Build cohorts of users based on behavior and traits, like big spenders.
Unified Profiles Browse comprehensive customer profiles built on the Segment Identity Graph.
Hourly Computation Frequency Refresh Computed Traits and Audiences on a regular cadence.
Profile API Access Programmatic access to Personas for in-app and onsite personalization.

Choose the plan that’s right for you

Developer

Team

Business

Sources

2
Unlimited

Hub

Debugger

Schema

Event Filtering

Replay

Selective Sync

Cross-domain Analytics

Uptime SLA

Destinations

Streaming

Unlimited

Warehouses Syncing

1 Warehouse
Unlimited

Warehouse Syncs

1 per day
2 per day
Custom schedule

Volume

Seats

1
10
Unlimited

Volume

Up to 1,000 MTU
Base includes 10,000 MTU
Custom MTU volume

Throughput Limit

Standard
Custom

Service

Email Support

Basic
Standard
Premium

Solutions Architect

Available

Customer Success Manager

Available

Billing & Pricing

Billing

N/A
Credit Card
Invoice

Plan

Free
Annual or monthly
Annual

PROTOCOLS

Tracking Plans

Add-On

Data Validation

Add-On

Enforcement Controls

Add-On

Notifications

Add-On

Protocols API Access

Add-On

PERSONAS

Computed Traits

Add-On

Audiences

Add-On

Unified Profiles

Add-On

Computation Frequency

Add-On

Profile API Access

Add-On

Estimate your cost

Monthly Tracked Users (MTU) are the number of identified and anonymous users that you track with Segment. We only count users once per month, even if they perform multiple actions across your site or app.

Are you an early-stage startup? Eligible startups can get our Team Plan for free. Learn more →

Frequently Asked Questions

How can I estimate my MTUs?

To get an idea of your MTU count, add your monthly active users to the number of anonymous visitors you get per month. Some tools also call this metric "Monthly Unique Visitors."

Is there a free trial of the paid plans?

Yes! There is a 14-day free trial for the Team plan. To try the Business plan, please contact us.

Does Segment handle billing for my Sources or Destinations services?

No, you’re responsible for accounts that you register with Sources, Integrations, and Warehouse providers, whether they are paid or free.

What is the benefit of an annual plan?

If you are on the monthly billing plan, your bill may fluctuate each month based on your user activity. The annual plan allows you to purchase MTU at a lower rate. Exceeding the allotted MTU count on annual plans may incur additional charges.

Do I need to have a data warehouse to use Warehouses?

Yes! Segment connects to your existing data warehouse and pipes in data collected from your Sources. You don't have to worry about the ETL or maintaining the data pipeline.

How can I buy Protocols or Personas?

Protocols and Personas are offered as an add-on to your Segment plan. Contact us to learn more about what plan is best for you.

Frequently Asked Questions

How can I estimate my MTUs?

To get an idea of your MTU count, add your monthly active users to the number of anonymous visitors you get per month. Some tools also call this metric "Monthly Unique Visitors."

Is there a free trial of the paid plans?

Yes! There is a 14-day free trial for the Team plan. To try the Business plan, please contact us.

What is the benefit of an annual plan?

Do I need to have a data warehouse to use Warehouses?

Yes! Segment connects to your existing data warehouse and pipes in data collected from your Sources. You don't have to worry about the ETL or maintaining the data pipeline.

Does Segment handle billing for my Sources or Destinations services?

No, you’re responsible for accounts that you register with Sources, Integrations, and Warehouse providers, whether they are paid or free.

How can I buy Protocols or Personas?

Protocols and Personas are offered as an add-on to your Segment plan. Contact us to learn more about what plan is best for you.