Pricing

Plans that scale with your user growth

Developer

Free

Includes 1,000 MTU
Monthly Tracked Users (MTU)

The number of anonymous and logged-in visitors that you track with Segment

2 Sources
Unlimited Destinations

Team

$120 per month base

Base includes 10,000 MTU
Monthly Tracked Users (MTU)

The number of anonymous and logged-in visitors that you track with Segment

Unlimited Sources
Unlimited Destinations
Protocols and Personas Available

Business

Custom pricing

Custom MTU Volume
Monthly Tracked Users (MTU)

The number of anonymous and logged-in visitors that you track with Segment

Unlimited Sources
Unlimited Destinations
Historical Data Replay
Data Filters and Controls
Or call us at +1 (415) 603-6900
Developer
Team
Business

Developer

Free

Includes 1,000 MTU
1 Source
Unlimited Destinations
Create account

Team

$120 per month base

Base includes 10,000 MTU
Unlimited Sources
Unlimited Destinations
Try free for 14 days

Business

Custom

Custom MTU Volume
Unlimited Sources
Unlimited Destinations
Historical Data Replay
Data Filters and Controls
Protocols and Personas Available
Get pricing

Core features included in every plan

Sources

Collect data from every platform and load it easily into Segment

Web and Mobile Libraries

Choose from Javascript, iOS, Android, Ruby, Python, and more

Cloud Apps

Connect platforms like Salesforce, Stripe, Facebook Ads, and more

Hub

Store and manage your data in one place

Schema

See which events and properties you’ve sent to Segment

Debugger

Test your tracking code with a live data stream

Destinations

Send your data to hundreds of tools and warehouses

Streaming

Explore our catalog of tools for analytics, email, and more

Syncing

Schematize and load your data into a cloud data warehouse

Explore the full catalog
Choose the plan that’s right for you
Developer Team Business
Getting started is easy

Choose a plan and be up and running in minutes

 Developer

Create account

Team

Try free for 14 Days

Business

Get pricing

Sources

Send data from every device and platform to Segment, whether that's your mobile app and website, or a cloud service like Salesforce.

Sources 2 Unlimited Unlimited
Hub

Use the Segment app to manage your data.

Debugger

View live data passing through Segment to test your tracking code.

Schema

See a list of all events, traits, and more you've sent to Segment.

Event Filtering

Choose which events go to which destinations.

Replay

Load all of your historical data into new destinations.

Selective Sync

Choose which events and properties sync to your warehouse.

Uptime SLA

Guaranteed API uptime.

Single Sign-On

Add custom authentication methods for your organization's users. We support Google Apps for Work and all major SAML 2.0 providers, including Okta, and OneLogin.

Access Levels

Restrict certain users to read-only.

Destinations

Send your data to 200+ Destinations for email, analytics, advertising, and more.

Streaming

Send your data to tools for email, analytics, advertising and more.

Unlimited Unlimited Unlimited
Warehouses Syncing

Transform and load your data into Redshift, BigQuery, Postgres, Snowflake, or IBM DB2.

1 Warehouse 1 Warehouse Unlimited
Warehouse Syncs

Choose how often and when you load data into your warehouse.

1 per day 2 per day Custom schedule
Privacy Portal
Deletion/Suppression

Manage data subject rights requests.

Customer Data Inventory

Create an inventory with automated data detection and classification.

Volume
Seats

Invite teammates to your Segment account.

1 10 Unlimited
Volume Up to 1,000 MTU Base includes 10,000 MTU Custom MTU volume
Throughput Limit
Your customer data comes in the form of API Calls and Objects.

Developer and Team plans include up to 250 API Calls and Objects per MTU. The vast majority of Segment customers use well under these limits.

Business plans are eligible for custom limits.
Standard Standard Custom
Service
Email Support
    Email response time on technical blockers:
  • Basic - No SLA
  • Standard - 2 business days
  • Premium - 1 business day (3-4 business hours on average)
Basic Standard Premium
Solutions Architect
Different onboarding packages are included based on deal size. Please ask your Account Executive for details.
Available
Customer Success Manager Available
Billing & Pricing
Billing N/A Credit Card Invoice
Plan Free Annual or monthly Annual
Protocols Add-on
Tracking Plans

Upload or create your implementation spec in Segment.

Data Validation

QA your implementation with automated data validation and violation reporting.

Enforcement Controls

Automatically prevent unplanned or invalid data from being sent to Segment.

Transformations

Transform event data for a source or per destination.

Notifications

Detect data quality issues with in-app alerts and email notifications.

Protocols API Access

Programmatically create and update Tracking Plans via API.

PERSONAS Add-on
Computed Traits

Compute per-user metrics, like lifetime value.

Audiences

Build cohorts of users based on behavior and traits, like big spenders.

Unified Profiles

Browse comprehensive customer profiles built on the Segment Identity Graph.

Realtime Computation

Refresh Computed Traits and Audiences on a regular cadence.

Profile API Access

Programmatic access to Personas for in-app and onsite personalization.

Choose the plan that’s right for you
Developer
Team
Business
Sources
Sources
  • 2
  • Unlimited
Hub
Debugger
Schema
Event Filtering
Event Filtering
Replay
Replay
Selective Sync
Selective Sync
Cross-domain Analytics
Cross-domain Analytics
Uptime SLA
Uptime SLA
Destinations
Streaming
  • Unlimited
Warehouses Syncing
  • 1 Warehouse
  • Unlimited
Warehouse Syncs
  • 1 per day
  • 2 per day
  • Custom schedule
Privacy Portal
Deletion/Suppression
  • Available
  • Available
  • Available
Customer Data Inventory
  • Available
  • Available
  • Available
Volume
Seats
  • 1
  • 10
  • Unlimited
Volume
  • Up to 1,000 MTU
  • Base includes 10,000 MTU
  • Custom MTU volume
Throughput Limit
  • Standard
  • Custom
Service
Email Support
  • Basic
  • Standard
  • Premium
Solutions Architect
Solutions Architect
  • Available
Customer Success Manager
Customer Success Manager
  • Available
Billing & Pricing
Billing
  • N/A
  • Credit Card
  • Invoice
Plan
  • Free
  • Annual or monthly
  • Annual
PROTOCOLS
Tracking Plans
  • Add-On
Data Validation
  • Add-On
Enforcement Controls
  • Add-On
Transformations
  • Add-On
Notifications
  • Add-On
Protocols API Access
  • Add-On
PERSONAS
Computed Traits
  • Add-On
Audiences
  • Add-On
Unified Profiles
  • Add-On
Computation Frequency
  • Add-On
Profile API Access
  • Add-On

Estimate your cost

Monthly Tracked Users (MTU) are the number of identified and anonymous users that you track with Segment. We only count users once per month, even if they perform multiple actions across your site or app.

Are you an early-stage startup? Eligible startups can get our Team Plan for free. Learn more →

Frequently Asked Questions

How can I estimate my MTUs?

To get an idea of your MTU count, add your monthly active users to the number of anonymous visitors you get per month. Some tools also call this metric "Monthly Unique Visitors."

Is there a free trial of the paid plans?

Yes! There is a 14-day free trial for the Team plan. To try the Business plan, please contact us.

Does Segment handle billing for my Sources or Destinations services?

No, you’re responsible for accounts that you register with Sources, Integrations, and Warehouse providers, whether they are paid or free.

What is the benefit of an annual plan?

If you are on the monthly billing plan, your bill may fluctuate each month based on your user activity. The annual plan allows you to purchase MTU at a lower rate. Exceeding the allotted MTU count on annual plans may incur additional charges.

Do I need to have a data warehouse to use Warehouses?

Yes! Segment connects to your existing data warehouse and pipes in data collected from your Sources. You don't have to worry about the ETL or maintaining the data pipeline.

How can I buy Protocols or Personas?

Protocols and Personas are offered as an add-on to your Segment plan. Contact us to learn more about what plan is best for you.

See the full FAQ

Frequently Asked Questions

How can I estimate my MTUs?
To get an idea of your MTU count, add your monthly active users to the number of anonymous visitors you get per month. Some tools also call this metric "Monthly Unique Visitors."
Is there a free trial of the paid plans?
Yes! There is a 14-day free trial for the Team plan. To try the Business plan, please contact us.
What is the benefit of an annual plan?
If you are on the monthly billing plan, your bill may fluctuate each month based on your user activity. The annual plan allows you to purchase MTU at a lower rate. Exceeding the allotted MTU count on annual plans may incur additional charges.
Do I need to have a data warehouse to use Warehouses?
Yes! Segment connects to your existing data warehouse and pipes in data collected from your Sources. You don't have to worry about the ETL or maintaining the data pipeline.
Does Segment handle billing for my Sources or Destinations services?
No, you’re responsible for accounts that you register with Sources, Integrations, and Warehouse providers, whether they are paid or free.
How can I buy Protocols or Personas?
Protocols and Personas are offered as an add-on to your Segment plan. Contact us to learn more about what plan is best for you.
See the full FAQ