Collect every touch point
Collect the full view of the customer, across your apps, sales, support, payment and messaging experiences.
Power all your tools with the same data
Enable the best product analytics, A/B testing, and data warehouse tools with the flip of a switch.
Use the best tools
Integrate new tools in minutes, not weeks. No more setup headaches and no need to push code.
Same data in all tools
No more waiting for App Store approval. Turn on new tools instantly, even ones without their own mobile SDK.
Focus on product work
Segment makes trying new tools incredibly easy. No more costly integration processes that prevent you from using the best tools.
What is customer data?
Every marketing and analytics app runs on the same three types of data: who your users are, what they are doing, and where are they when they're doing it. Collect it once with Segment and send it to any tool.
Track how your users interact with your product like purchasing items, viewing a page, or using a feature.
Identify users to determine if they're new or existing customers, and to tie each person to the right actions.
Locate users so you know what page they were on and what device they were using when they performed the action.
Data governance and controls
We’ve built all the tools you need to manage your customer data.
Subject Rights Management