Power your tools with good data

Segment's open platform enables you to add integrations straight from the catalog or build your own custom integrations to support your team's needs.

Activate all of your customer data in all of your favorite tools

When you choose Segment as the hub of your customer data, you are choosing a future-proof infrastructure that delivers consistent, reliable data.

Why you should build on Segment

As your business needs evolve and change, our unique infrastructure ensures that every integration you build can use the same framework and data integrity tools as all other Segment integrations.

Our infrastructure, not yours

No additional infrastructure required to get tools up and running in minutes not weeks.

One simple integration

A single API with developer-friendly tools, community templates, and docs.

Reliable delivery of event data

Visibility and insights so you have more observability across more customer data.

Segment has given us the flexibility to redesign our marketing stack with minimal impact to our engineering team, unlocking combinations between the tech we’ve developed in-house and new, best-in-class tools.

Segment has given us the flexibility to redesign our marketing stack with minimal impact to our engineering team, unlocking combinations between the tech we’ve developed in-house and new, best-in-class tools.

Shaun Dubuque
VP of Engineering

Segment has given us the flexibility to redesign our marketing stack with minimal impact to our engineering team, unlocking combinations between the tech we’ve developed in-house and new, best-in-class tools.

Segment has given us the flexibility to redesign our marketing stack with minimal impact to our engineering team, unlocking combinations between the tech we’ve developed in-house and new, best-in-class tools.

Shaun Dubuque
VP of Engineering

With Functions, we easily transform and send Segment events to any destinations we'd like while keeping our data within one tool, which makes development and testing faster, and maintenance easier.

With Functions, we easily transform and send Segment events to any destinations we'd like while keeping our data within one tool, which makes development and testing faster, and maintenance easier.

John Marbach
Technical Marketing Operations Manager

100%

customer analytics unlocked

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100%

customer analytics unlocked

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Unified web and app

behavior to create new marketing programs

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