Join the 25,000+ companies using the Segment platform
The best customer profiles
Segment's industry-leading customer profiles merge the complete activity history of each customer across web, mobile, and other digital touchpoints into a single, identity- resolved profile. This gives you complete, trusted, and consistent customer profiles automatically in your data warehouse.
Create highly personalized experiences
Sync your customer profiles from Segment to your data warehouse with Profiles Sync.
Enrich your profiles with data from your CRM, support, financial, and other customer systems in your data warehouse.
Build hyper-targeted audiences that go beyond behavior-based personalization and take into consideration the overall health and happiness of a customer. Then activate them in all of your downstream destinations with Reverse ETL.
Enable complex analytics use cases
Complete, trusted, and consistent customer profiles in your data team's domain-of-choice, the data warehouse. Providing the foundation to unlock complex, business-focused use cases such as marketing attribution, churn prediction, machine learning, and more.
Identity resolution overview
How the Segment Identity Graph merges the complete history of each customer into a single profile.
Why customer identity is essential to stay ahead in a shifting digital landscape
Learn how customer identity enables businesses to build stronger customer relationships using first-party data.
What tools are used in a modern data foundation, and what do they do?
A compilation of our findings on the modern data foundation, including the preferred tools used and how they benefit the customer’s bottom line.