Reverse ETL

Activate warehouse data in all of your destination tools

Automatically sync data from your warehouse out to the destination tools you rely on to engage customers, personalize their experience and increase loyalty.

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Illustration: Activate warehouse data in all of your destination tools

Join the 25,000+ companies using the Segment platform

Create highly-personalized experiences

Sync your customer profiles from Segment to your data warehouse with Profiles Sync.

Enrich your profiles with data from your CRM, support, financial, and other customer systems in your data warehouse.

Build hyper-targeted audiences that go beyond behavior-based personalization and take into consideration the overall health and happiness of a customer. Then activate them in all of your downstream destinations with Reverse ETL.

Illustration: Create highly-personalized experiences

Sync data from your warehouse to all your destinations

Say goodbye to manually exporting and importing CSV files and custom-built Python data pipelines.

Automatically sync customer profiles and other valuable data stored in your data warehouse out to all of the advertising, marketing, sales, and other business-critical tools you rely on to engage customers and personalize experiences.

Illustration: Sync data from your warehouse to all your destinations

Connect to the leading cloud data warehouses

Sync Segment profiles to your cloud data warehouse of choice within minutes.

Illustration: Connect to the leading cloud data warehouses

Getting started is easy

Start connecting your data with Segment.