Retarget shopping cart abandoners with AdRoll to increase conversions

With Semgnet and AdRoll, you can drive shopping cart conversions by reaching users who have initiated checkout, but did not convert. Once you connect Segment to Twitter, you'll be able to identify users where Product Added is true and where Order Completed is not. From there, you can map Segment events to Twitter as conversions and retarget shopping cart abandoners on Twitter.

How this works:
  1. Connect Segment and AdRoll to send events like Product Added or Checkout Started to your AdRoll Account
  2. Identify and build an AdRoll audience of shopping cart abandoners using events as filters
  3. Import your ad creatives into AdRoll and launch!
Steps to get started:
  1. Set up event tracking with Segment (here's an ecommerce tracking plan example)
  2. Configure AdRoll event tracking following instructions here
  3. Map event names to a corresponding AdRoll “Segment ID” within the Segment Settings UI
  4. Build custom AdRoll “segments” of shopping cart abandoners within your AdRoll account
Tools you need:
Connect Segment + AdRoll

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How AdRoll works with Segment

As an alternative to building customized event tracking specific to the AdRoll API and installing various Javascript snippets, you can use Segment to automatically load the AdRoll library onto your pages for you, and leverage the data you’ve already got flowing. Segment handles all of the data collection and transformation steps that AdRoll requires.

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