With Semgnet and AdRoll, you can drive shopping cart conversions by reaching users who have initiated checkout, but did not convert. Once you connect Segment to Twitter, you'll be able to identify users where
Product Added is true and where
Order Completed is not. From there, you can map Segment events to Twitter as conversions and retarget shopping cart abandoners on Twitter.
Checkout Startedto your AdRoll Account
Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.