Increase shopping cart conversions by sending first-party event data from Segment to Twitter to retarget users who abandon your checkout flow. Once you connect Segment to Twitter, you'll be able to identify users where
Product Added is true and where
Order Completed is not. From there, you can map Segment events to Twitter as conversions and retarget shopping cart abandoners on Twitter.
Product Addedconversion has occured, but where the
Order Completedconversion has not
Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.
Segment can load the Twitter Ads script code to record page views as soon as you enable the integration. If you already have Segment events collecting data, you can map Twitter Ads conversion IDs to those event names in your settings to start tracking those events in Twitter Ads.