Retarget shopping cart abandoners on Twitter

Increase shopping cart conversions by sending first-party event data from Segment to Twitter to retarget users who abandon your checkout flow. Once you connect Segment to Twitter, you'll be able to identify users where Product Added is true and where Order Completed is not. From there, you can map Segment events to Twitter as conversions and retarget shopping cart abandoners on Twitter.

How this works:
  1. Connect Segment to Twitter to start sending user events and conversions into your Twitter account
  2. Build a Twitter audience based where events Product Added conversion has occured, but where the Order Completed conversion has not
  3. Create Twitter ads for your shopping cart abandonment retargeting campaign
  4. Launch your campaign, measure, and optimize!
Steps to get started:
  1. Set up event tracking with Segment (here's an ecommerce tracking plan example)
  2. Send events to Twitter using the Segment Twitter Ads Destination
  3. Build audiences of shopping cart abandoners within your Twitter account
Tools you need:
Connect Segment + Twitter

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How Twitter Ads work with Segment

Segment can load the Twitter Ads script code to record page views as soon as you enable the integration. If you already have Segment events collecting data, you can map Twitter Ads conversion IDs to those event names in your settings to start tracking those events in Twitter Ads.

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