Remarket to users who abandon your signup flow with Google Ads

When you send user event data from Segment to your Google Ads account, you can retarget users who drop out of your sign up flow. Google Ads will dynamically update audiences based on real-time data from Segment events (like visiting your sign up page, but not signing up). After that, you can show remarketing ads these users with compelling offers to nudge encourage them to complete signup.

How this works:
  1. Connect Google Ads or Google Analytics as destinations in your Segment workspace
  2. Build a custom audience based on the logic where events Viewed Sign Up Page or Initiated Sign Up and where the Signed Up event was not completed (note: these event names are examples, be sure to use event names from your tracking plan)
  3. Create and import display ads for your sign up re-activation campaign
  4. Launch, measure, and optimize!
Tools you need:
  • Segment
  • Google Ads account
  • Optional: Google Analytics
Steps to get started:
  1. Set up event tracking with Segment (here's an ecommerce tracking plan example)
  2. Sync user data to Google Ads or Google Analytics
  3. Build custom audiences of users who abandoned your signup flow within your Google account or Segment Personas
Connect Segment + Google Ads

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How Google Ads works with Segment

Segment provides an easy-to-use event mapping interface with Google Ads so you can use your existing track events to trigger conversions and remarketing tags. Revenue will be mapped and passed along automatically, plus your event properties get sent through to Google Ads as custom parameters. You can also fire one or more remarketing tags on all pages of your site, using just the conversion label identifier.

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