When you send user event data from Segment to your Google Ads account, you can retarget users who drop out of your sign up flow. Google Ads will dynamically update audiences based on real-time data from Segment events (like visiting your sign up page, but not signing up). After that, you can show remarketing ads these users with compelling offers to nudge encourage them to complete signup.
Viewed Sign Up Pageor
Initiated Sign Upand where the Signed Up event was not completed (note: these event names are examples, be sure to use event names from your tracking plan)
Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.
Segment provides an easy-to-use event mapping interface with Google Ads so you can use your existing track events to trigger conversions and remarketing tags. Revenue will be mapped and passed along automatically, plus your event properties get sent through to Google Ads as custom parameters. You can also fire one or more remarketing tags on all pages of your site, using just the conversion label identifier.