Get users to your Aha moment faster with email via

Not all users reach milestones like the “Aha” or “Habit” moment after starting the onboarding experience. With Segment and an email notification tool like, you can easily identify product usage and nudge users towards these meaningful moments via email.

How this works:
  1. Define the various milestones in your product onboarding experience like 30 follows, 1 file upload, 2000 messages sent, etc.
  2. Send track events to Segment when users reach these milestones (you can also use Segment Personas to build an audience that aggregates events like “invited friend event has been sent > 10 times in 7 days”
  3. Connect Segment and to sync events and user traits to
  4. Send notifications via (you can either trigger emails from events, or group segments of users into stages of your onboarding funnel to send at specific times)
Steps to get started:
  1. Configure event tracking (here’s a guide on tracking for SaaS)
  2. Get data flowing into
  3. Use Segment Personas for granular audience building
Tools you need:
Connect Segment +

Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.

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How works with Segment lets you send automated email, push, SMS, letters, and webhooks based on your customer’s activities in your app or product. It makes conversion tracking, optimization and remarketing easier than ever.

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