You’re investing in user acquisition, so it’s critical to ensure you’re generating a return on your investment. Beyond just measuring impressions and clicks, you need to measure impact on revenue growth.
Using Segment with a data warehouse and business intelligence solution enables you to build revenue attribution models. But rather than building it yourself from scratch, this recipe enables you to launch a revenue attribution dashboard using the Marketing Attribution by Segment Looker Block that pre-models your Segment data in Snowflake. Then you’re live in minutes, not weeks. You can then modify the dashboard to fit your unique business needs. Learn more.
How this works
Connect Segment and Snowflake to sync your website
pagecalls as well as events like
Product Added, and
Use Segment Sources to pull the Facebook
campaignsand Google Ads
campaignsdata and send to Snowflake.
The Marketing Attribution by Segment Looker Block is pre-built LookML (their proprietary coding language, similar to SQL) that links the datasets of Segment’s standard schema. It links user-level events to campaigns based on UTM parameters via first touch or last touch attribution methodology.
Steps to get started
Configure Facebook and/or Google Ads sources via Segment.
Route events, Facebook campaign, and Google campaign data to Snowflake
Connect Looker to your Snowflake database
Implement the Marketing Attribution by Segment Looker Block from their directory. The directions provide a dashboard with minimal customization.
Log in to your dashboard!