Ask your best customers to leave a review at just the right moment with Customer.io

Today’s buyers conduct a ton of upfront research before they decide to engage with your brand. Positive customer reviews on 3rd-party sites could be just what an undecided buyer needs to convert into a customer. With Segment and Customer.io, you can tip the scales in your favor by nudging your best customers to leave a positive review at just the right moment.

To automate this process, you’ll first need to define a compelling event (such as NPS Score Submitted, Application Installed, Subscription Renewed, or whatever your specific metric is). After that, you can connect Segment and Customer.io to get user event activity flowing into Customer.io. Finally, you can identify and create a new audience segment in Customer.io to trigger a message to send when a user qualifies.

How this works:
  1. Connect Customer.io to Segment to get events like App Installed and Order Placed and Message Sent flowing into Segment
  2. Define your qualifying event and make sure it’s showing up Customer.io—you can also build a custom audience with computed traits in Segment Personas
  3. Build your campaign and qualifying audience criteria in Customer.io (or sync the custom audience you built in Segment Personas to Customer.io)
  4. Create your message and schedule it to send via Customer.io when a user qualifies
Steps to get started:
  1. Sign up for a free Segment account
  2. Configure event tracking
  3. Get data flowing into Customer.io
  4. Bonus: Build a Segment Personas audience for more granular targeting
Tools you need:
Connect Segment + Customer.io

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How Customer.io works with Segment

Customer.io lets you send automated email, push, SMS, letters, and webhooks based on your customer’s activities in your app or product. It makes conversion tracking, optimization and remarketing easier than ever.

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