Email notifications give users a helpful nudge that can lead a user action. But with an average email open rate below 30 percent, the majority of emails you send will likely never be opened. With Segment and Autopilot, you can beat the industry average and improve your activation rate by automatically sending follow up emails to users who haven’t opened your initial email.
Email Openedinto Segment
Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.
When you use Segment to load Autopilot on your site, your existing Segment events and user data automatically get passed along in the format Autopilot expects, and without any extra work from you. Many people use Segment to create more powerful Autopilot journeys. For example, you can use incoming Segment events as triggers in your journeys, or send events as Autopilot actions. Any actions you send from Autopilot back into Segment get propagated out to all your active Segment integrations and data warehouse.