Trigger a follow up email when your initial email goes unopened with Autopilot

Email notifications give users a helpful nudge that can lead a user action. But with an average email open rate below 30 percent, the majority of emails you send will likely never be opened. With Segment and Autopilot, you can beat the industry average and improve your activation rate by automatically sending follow up emails to users who haven’t opened your initial email.

How this works:
  1. Connect Autopilot to Segment to send events like Email Delivered and Email Opened into Segment
  2. Build an audience in Autopilot (or with Segment Personas) where a user received an activation email but did not open it OR complete the activation step
  3. Set a waiting period, and schedule a triggered follow up email to send when a user does not activate within that time
Steps to get started:
  1. Set up event tracking with Segment (here’s a quick start guide for B2B SaaS)
  2. Connect Segment to Autopilot
  3. Optional: Use Segment Personas to build and send custom audiences to send to Autopilot
Tools you need:
Connect Segment + Autopilot

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How works with Autopilot

When you use Segment to load Autopilot on your site, your existing Segment events and user data automatically get passed along in the format Autopilot expects, and without any extra work from you. Many people use Segment to create more powerful Autopilot journeys. For example, you can use incoming Segment events as triggers in your journeys, or send events as Autopilot actions. Any actions you send from Autopilot back into Segment get propagated out to all your active Segment integrations and data warehouse.

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