Positive app reviews can be just the nudge needed to turn a browser into an app downloader. With Segment and Braze, you can be intentional about generating positive reviews for your app by identifying your biggest champions and prompting them to post a product review.
To automate this process, you’ll first need to define a compelling user event (such as
Positive NPS Score Submitted,
Ticket Purchased). From there, you can sync events from Segment to Braze or create a new user trait using Segment Personas. Once your events are flowing, you’ll be able to filter by events or audience traits via Braze to trigger a message or push notification to your most active users.
Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.