Retarget users who open emails with Facebook and Customer.io

How this works:
  1. Sync email event data like Email Opened or Email Delivered from Customer.io to Segment
  2. Build your custom audience in Segment Personas and push it to Facebook
  3. Create a new Facebook ad campaign, select an ad set to use, and choose the new custom audience you just sent to Facebook
  4. Bonus: Analyze the performance of your Facebook data in a data warehouse
Steps to get started:
  1. Configure event tracking (here’s a guide on tracking for SaaS)
  2. Get data flowing between Customer.io and Segment
  3. Use Segment Personas to build custom audiences to sync with Facebook
Tools you need:
Connect Segment + Customer.io

Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.

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How Customer.io works with Segment

Customer.io lets you send automated email, push, SMS, letters, and webhooks based on your customer’s activities in your app or product. It makes conversion tracking, optimization and remarketing easier than ever.

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