Email shopping cart abandoners and generate more conversions with MailChimp

Around 70% of shoppers abandon their cart.

With Segment and MailChimp you don’t have to settle for average. Use Segment Personas to build a dynamic audience of users who have initiated your checkout flow, but who have not completed an order. From there, you can email that audience with incentives to purchase and move your shopping cart conversion in the right direction.

How this works:
  1. Connect Segment and MailChimp to sync user events to MailChimp
  2. Build a custom audience in MailChimp or Segment Personas where events Product Added or Checkout Started events have happened and where Checkout Completed has not
  3. Use MailChimp to build emails and offers to send to your new audience
  4. Send and let the orders roll in!
Steps to get started:
  1. Set up event tracking with Segment (here's an ecommerce focused tracking plan)
  2. Get customer data flowing from Segment to MailChimp
  3. Build custom audiences of shopping cart abandoners within your MailChimp account or with Segment Personas
Tools you need:
Connect Segment + Mailchimp

Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.

Create a free Segment workspace

How Mailchimp works with Segment

Segment removes the need to build a connection to the Mailchimp API yourself. Anytime you identify a person on your site, they’ll be added to a Mailchimp list or, if they’re already on it, their custom merge tags will be updated based on your Segment traits. Another powerful way that Mailchimp connects with Segment is as a cloud app data source.

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