Around 70% of shoppers abandon their cart.
With Segment and MailChimp you don’t have to settle for average. Use Segment Personas to build a dynamic audience of users who have initiated your checkout flow, but who have not completed an order. From there, you can email that audience with incentives to purchase and move your shopping cart conversion in the right direction.
Checkout Startedevents have happened and where
Checkout Completedhas not
Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.
Segment removes the need to build a connection to the Mailchimp API yourself. Anytime you identify a person on your site, they’ll be added to a Mailchimp list or, if they’re already on it, their custom merge tags will be updated based on your Segment traits. Another powerful way that Mailchimp connects with Segment is as a cloud app data source.