Looking to make your emails more relevant and engaging to users? When you track user events like
Video Completed, or
Product Added Cart with Segment, you can then build custom audiences via Segment Personas based on topics your audience is interested in. From there, you can send any audience you build to Customer.io (and hundreds of other tools) to send targeted messages that resonate.
Product Added) with topical properties (page URL contains running shoes or product brand = Nike).
runners_who_wear_nikeusing the example above)
Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.
Customer.io lets you send automated email, push, SMS, letters, and webhooks based on your customer’s activities in your app or product. It makes conversion tracking, optimization and remarketing easier than ever.