It’s never been easy to tie the success of online advertising to offline customer behaviors like visiting a store or making in-store purchases… until now.
Using a Segment server-side source and the Facebook Offline Conversions integration, you can now understand the return on ad spend (ROAS) for Facebook Ad Campaigns and have the data to optimize offline conversions going forward.
Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.