Using Segment and ClearBrain, you can predict and retarget users by their potential ROAS. ClearBrain automatically analyzes which of your users tracked in Segment have the highest propensity to convert, excludes users who are not incremental (e.g. those who will convert with or without an ad), and recommends audiences to retarget in Facebook Ads based on likelihood to convert from an ad impression.
Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.
Setting up ClearBrain with Segment shortens your onboarding process from weeks to days. Segment provides a standardized schema of attributes and events which can be immediately processed into ClearBrain’s machine learning schema. No customization or additional engineering required. Additionally, using Segment’s historical replay you can import years of behavioral data to ClearBrain in a few hours, enabling you to skip a data collection period and move immediately to insights.