When you send user event data from Segment to your Facebook Ads account, you can easily retarget users who have dropped out of your sign up flow. Connect Facebook Ads as a Segment destination, and Segment events (like page views and user signups) are automatically updated in Facebook so you can create custom audiences based on user behavior.
Viewed Sign Up Pageis true and
Signed Upis false. (Note: your actual events may differ, so be sure to use your actual events)
Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.