Retarget users who abandon your sign up flow on Facebook

When you send user event data from Segment to your Facebook Ads account, you can easily retarget users who have dropped out of your sign up flow. Connect Facebook Ads as a Segment destination, and Segment events (like page views and user signups) are automatically updated in Facebook so you can create custom audiences based on user behavior.

How this works:
  1. Connect Facebook Pixel as a destination within your Segment workspace
  2. Build a custom audience within your Facebook Ad account where events Viewed Sign Up Page is true and Signed Up is false. (Note: your actual events may differ, so be sure to use your actual events)
  3. Create Facebooks ads to target users who did not finish your sign up flow
  4. Launch your campaign!
Tools you need:
Steps to get started:
  1. Set up event tracking with Segment (here's a B2B SaaS focused tracking plan)
  2. Route user data to Segment with the Facebook Pixel Destination
  3. Build custom audiences of sign up flow dropouts within your Facebook Ad account or with Segment Personas
Connect Segment + Facebook

Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.

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How Facebook works with Segment

When you use Segment there’s no need to write custom code or to use Facebook’s Javascript library in order to start using Facebook Pixel. Segment page views and events are automatically translated into corresponding Facebook Pixel events in the background. The standard set of Ecommerce events in the Segment Spec get mapped to the standard set of Facebook Pixel Ecommerce events without any additional code.

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