Make your Google return on ad spend (ROAS) more efficient by remarketing to audiences based on potential to convert

With Segment and ClearBrain, you can predict and show ads to users based on their potential return on ad spend (ROAS). With Segment data flowing to ClearBrain, you can use ClearBrain to automatically analyze which users tracked in Segment have the highest propensity to reach your desired conversion event. ClearBrain can also recommend audiences to retarget in Google Ads based on incremental likelihood to convert from an ad impression on the Google display network.

How this works:
  • Connect ClearBrain to Segment to sync user data with ClearBrain
  • Configure a predictive goal in ClearBrain based on your target conversion event (e.g. Order Completed or Trial Started)
  • Create a ClearBrain predictive audience based on users with the highest propensity to convert (e.g. top 1% to 5%)
  • Export the ClearBrain predictive audience as a trait back into Segment, and then as a custom audience or customer list to Google Ads via Segment Personas
  • Set the ClearBrain predictive audience as an exclusion group in your Google Ads campaigns
Steps to get started:
Tools you need:
Connect Segment + ClearBrain

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How ClearBrain works with Segment

Setting up ClearBrain with Segment shortens your onboarding process from weeks to days. Segment provides a standardized schema of attributes and events which can be immediately processed into ClearBrain’s machine learning schema. No customization or additional engineering required. Additionally, using Segment’s historical replay you can import years of behavioral data to ClearBrain in a few hours, enabling you to skip a data collection period and move immediately to insights.

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