If you’ve ever created a feature that only applies to a subset of users (e.g. a WYSIWYG editor for marketers) you know it’s challenging to notify that group without broadcasting to everyone else in your app. However, with Segment and Appcues you can.
With Segment, you can track user activity across your site and/or app and build custom audiences based on the topics users have expressed interest in. From there, you can sync that audience to Appcues via Segment Personas and send targeted in-app notifications.
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Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.
Turning Appcues on via its Segment integration will save you many developer hours and time spent writing duplicative event tracking code. Once you’ve gone through even a basic Sement website implementation, turning on Appcues in your Segment dashboard will immediately make all its features available to you.