Automatically send a follow up email when your initial email goes unopened with Iterable

Sending targeted and timely messages is a powerful way to activate new users. With Segment and a messaging platform like Iterable, you can use both email and SMS to nudge users to progress from account creation to lifelong customer—and you can automate the whole process when you send user events and audiences to Iterable via Segment!

How this works:
  • Send key user events to Segment like Account Created, Application Installed, Product Viewed and other events particular to your user experience
  • Connect Iterable to Segment to get those events flowing into Iterable
  • Trigger email campaigns and SMS notifications in Iterable based on Segment events (You can also use Segment Personas to build custom audiences and push them to Iterable)
Steps to get started:
Tools you need:
  • Segment workspace
  • Iterable account and API Keys
Connect Segment + Iterable

Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.

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How Iterable works with Segment

When you use Segment to send your customer data to Iterable you won’t need to write any custom code hooks or ETL to get data into and out of the platform. Your existing Segment page views, events, ecommerce activity, and user traits are passed directly to Iterable without even loading its library on your page or needing to bundle its SDK in your mobile app. Everything is handled through the Segment server.

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Getting started is easy

Be up and running in minutes.

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