Sending targeted and timely messages is a powerful way to activate new users. With Segment and a messaging platform like Iterable, you can use both email and SMS to nudge users to progress from account creation to lifelong customer—and you can automate the whole process when you send user events and audiences to Iterable via Segment!
Product Viewedand other events particular to your user experience
Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.
When you use Segment to send your customer data to Iterable you won’t need to write any custom code hooks or ETL to get data into and out of the platform. Your existing Segment page views, events, ecommerce activity, and user traits are passed directly to Iterable without even loading its library on your page or needing to bundle its SDK in your mobile app. Everything is handled through the Segment server.