For software businesses (especially those with subscription pricing), an efficient strategy for growth is focusing on acquiring customers with the highest lifetime value (LTV). If you can identify common traits of customers who retain for the long term, you can target similar audiences, reduce ad spend waste, and deliver more relevant messaging. With Segment, Clearbit, and Amplitude, you can improve your focus by building retention reports to that show your customer LTV by the industry they’re in.
Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.
Going through an Amplitude implementation is similar to installing Segment for the first time. You’ll need to map out your events and user traits to be collected, decide which libraries and SDKs you need to collect that data, and install them into your product(s). Amplitude reports are powerful and easy to use once data is flowing, it’s getting the data flowing that takes the most time.