Identify what industries drive the highest LTV with Mixpanel

When it comes to growing your business, focus on acquiring customers with the highest lifetime value (LTV) is key. One way to your narrow focus, is to identify the common traits of customers who are most likely to retain and target non-customers with similar traits. With Segment, Clearbit, and Mixpanel, you can easily build retention reports to analyze and discover your customer LTV by the industry they’re in.

How this works:
  1. Connect Clearbit Enrichment to your Segment workspace
  2. Use Clearbit to enrich new users at signup—this will add industry traits to Segment user profiles
  3. Get data flowing from Segment to Mixpanel
  4. Build a retention report in Mixpanel to analyze customer LTV by industry
Steps to get started:
  1. Set up event tracking with Segment (here’s a quick start guide for B2B SaaS)
  2. Connect Clearbit Enrichment to Segment
  3. Connect Segment to Mixpanel
Tools you need:
Connect Segment + Mixpanel

Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.

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How Mixpanel works with Segment

When you use Segment to send data to Mixpanel, instead of needing to work with different Mixpanel APIs and SDKs, your developer only needs to learn Segment’s API and 3 simple methods: identify, track, and alias. Once Segment is installed, your customer data will also be sent to your other tools like email, chat, push, ad conversions, etc. There are many cases where you’ll be able to access additional data in Mixpanel that, without Segment, wouldn’t have been there in a typical Mixpanel implementation.

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