On average, an app loses 77% of its daily active users (DAUs) within the first 3 days after being installed. So what can you do to get users back into your app before it’s deleted?
By creating highly targeted ads based off of your user's previous interactions within your app, you can re-engage them and drive them back into your app by encouraging them to complete a specific action like setting up their profile or by promoting top features or incentives. With Segment, Facebook App Events, and Facebook Custom Audiences, you can identify users who are at churn risk and then re-engage them back into your mobile app.
App Installhave happened in the last 30 days and where the
Launched Appevent has not
Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.