Increase activation by reaching inactive users across mulitple channels with Iterable

Sending targeted and timely messages is a powerful way to activate new users. By connecting Segment with a messaging platform like Iterable, you can use both email and SMS to nudge users to progress from account creation to lifelong customer—and you can automate the whole process when you sync user events and audiences to Iterable via Segment!

How this works:
  1. Connect Iterable to Segment to sync events like Account Created and Trial Started to Iterable
  2. Define your activation event and make sure it’s showing up in your Iterable account—you can also create a custom audience with computed traits in Segment Personas
  3. Schedule a triggered message to send via Iterable when a user qualifies
Steps to get started:
  1. Sign up for a free Segment account
  2. Set up event tracking with Segment (heres a quick start guide for mobile and ecommerce)
  3. Get data flowing from Segment to Iterable
  4. Optional: Build a Segment Personas audience for more tailored targeting at scale
Tools needed:
Connect Segment + Iterable

Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.

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How Iterable works with Segment

When you use Segment to send your customer data to Iterable you won’t need to write any custom code hooks or ETL to get data into and out of the platform. Your existing Segment page views, events, ecommerce activity, and user traits are passed directly to Iterable without even loading its library on your page or needing to bundle its SDK in your mobile app. Everything is handled through the Segment server.

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