Ask engaged users to take an NPS survey with

NPS surveys can be incredibly useful. Not only do they provide a barometer for customer sentiment about your product, but when you leave open ended questions after an NPS survey, you can extract valuable qualitative insights.

With Segment and, you can easily identify your most active users and ask them to take an NPS survey. First, you’ll want to define user qualification criteria for sending an NPS message. This could be based on any number of key events of your liking—recent logins, reaching your a-ha moment, making a purchase, etc. After you have that event and audience defined, you can trigger emails or messages via when a user qualifies.

How this works:
  1. Connect to Segment to get events like App Installed and Order Placed and Message Sent flowing into Segment
  2. Define your qualifying NPS event and make sure it’s available in—you can also build a custom audience using computed traits in Segment Personas
  3. Build your campaign and qualifying audience criteria in (or schedule a sync Segment Personas audience sync to
  4. Create your email/message and schedule it to send via when a user qualifies
Steps to get started:
  1. Sign up for a free Segment account
  2. Configure event tracking (here’s a guide on tracking for SaaS)
  3. Get data flowing into
  4. Use Segment Personas for more granular audience building
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How works with Segment lets you send automated email, push, SMS, letters, and webhooks based on your customer’s activities in your app or product. It makes conversion tracking, optimization and remarketing easier than ever.

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