Use email to move users through your onboarding funnel with

Email is essential for onboarding users. Timely emails can nudge users toward activation by surfacing relevant tutorials, use cases, features, benefits, and more. With Segment and a message automation tool like, you can use email to activate new users based on their stage in the customer lifecycle—and you can automate the whole process when you send user events and audiences to via Segment!

How this works:
  1. Connect Segment and to sync events like Account Created, Invite Sent, and Trial Started to
  2. Define your key onboarding and activation stages
  3. Trigger email campaigns via based on Segment events (You can also use Segment Personas to build custom audiences and push them to
Steps to get started:
  1. Set up event tracking with Segment (here’s a quick start guide for B2B SaaS)
  2. Get data flowing from Segment to
  3. Optional: Use Segment Personas to build custom audiences and send to
Tools you need:
Connect Segment +

Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.

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How works with Segment lets you send automated email, push, SMS, letters, and webhooks based on your customer’s activities in your app or product. It makes conversion tracking, optimization and remarketing easier than ever.

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