Personalize retargeting display ads by company size with AdRoll

Improve your return on ad spend by personalizing your retargeting ads based on the size of the company you’re targeting.

Using Segment and Clearbit, you can enrich customer data with firmographic information like company size, and sync that data to AdRoll to run retargeting campaigns tailored to the company size of your audience. For example, you could create two campaigns—one for SMB company sizes and one for Enterprise—and highlight logos of your small business customers on one and enterprise logos on the other.

How this works:
  1. Connect Clearbit Reveal to your Segment workspace to enrich and sync visitor data (including company size) to Segment
  2. Use Segment to sync Clearbit enriched company size data into AdRoll
  3. Build audiences in AdRoll based on the size of companies you’d like to target (e.g. less than 300 employees or more than 3000 employees)
  4. Import your creatives and launch your campaigns!
Steps to get started:
  1. Set up event tracking with Segment (here is a SaaS-focused tracking plan)
  2. Sync events to AdRoll using the Segment AdRoll Destination
  3. Build custom “segments” within your AdRoll account
Steps to get started:
  1. Connect Clearbit Reveal to Segment
  2. Get data flowing from Segment to AdRoll
  3. Build AdRoll retargeting campaigns based on company size
Tools you need:
Connect Segment + AdRoll

Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.

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How AdRoll works with Segment

As an alternative to building customized event tracking specific to the AdRoll API and installing various Javascript snippets, you can use Segment to automatically load the AdRoll library onto your pages for you, and leverage the data you’ve already got flowing. Segment handles all of the data collection and transformation steps that AdRoll requires.

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