Personalize Drift live chat messages based on a visitor’s matched industry

There’s no “one size fits all” copy for your website or app. Your visitors come from a variety of company sizes, regions, and industries. One way to make the user experience on your website or app more applicable to the masses is to surface up relevant content based on the Clearbit matched industry of anonymous visitors.

With Segment, Clearbit, and Drift, you can identify an anonymous visitor’s matched industry and push content like case studies, guides, docs, tutorials, etc. via Drift chat.

How this works:
  1. Connect Clearbit Reveal to your Segment workspace to automatically send site visitor data (including industry) to your various Segment destinations
  2. Sync Clearbit Reveal data into Drift via Segment
  3. Build Drift welcome playbooks that have messages tailored to a visitor’s industry (e.g. “Welcome! We help ecommerce companies like yours do XYZ… check out our latest case study here)
Steps to get started:
  1. Connect Clearbit Reveal to Segment
  2. Get data flowing from Segment to Drift
  3. Set up welcome playbook in Drift based on visitor industry
Tools you need:
Connect Segment + Drift

Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.

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How Drift works with Segment

The most popular way to install Drift without using Segment is to copy a Drift-generated javascript snippet into the head tag of your website. Any events and traits you collect with Segment, including mobile, server, or client side, will automatically land in Drift so you don’t need to implement any duplicate tracking.

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