Deliver hyper-relevant Drift messages based on a visitor’s job role

Does your product offer value to different types of users such as engineers, product teams, and growth marketers? One way to keep these various types of visitors engaged on your site or app is to push relevant live chat messages based on an anonymous visitor’s job role.

With Segment, Clearbit, and Drift, you can easily surface content that’s tailored to different roles via Drift chat.

How this works:
  1. Connect Clearbit Reveal to your Segment workspace to automatically send site visitor data (including job role) to your various Segment destinations
  2. Use Segment to pipe Clearbit Reveal data into Drift to convert more anonymous traffic
  3. Build Drift welcome playbooks that have messages tailored to a visitor’s job role (e.g. “Welcome! We help engineering teams do XYZ… check out our latest case study here)
Steps to get started:
  1. Connect Clearbit Reveal to Segment
  2. Get data flowing from Segment to Drift
  3. Set up welcome playbook in Drift based on visitor's job role
Tools you need:
Connect Segment + Drift

Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.

Create a free Segment workspace

How Drift works with Segment

The most popular way to install Drift without using Segment is to copy a Drift-generated javascript snippet into the head tag of your website. Any events and traits you collect with Segment, including mobile, server, or client side, will automatically land in Drift so you don’t need to implement any duplicate tracking.

Learn more →

Getting started is easy

Be up and running in minutes.

Request a demo Get a free account