Personalize Intercom live chat messages based on a visitor’s matched industry

There’s no “one size fits all” creative or headline that resonates with everyone. Your visitors come from a variety of company sizes, regions, and industries. One way to make the user experience on your website or app more alluring to the masses is to push relevant content based on the Clearbit matched industry of visitors.

With Segment, Clearbit, and Intercom, you can do just that—identify the matched industry of anonymous visitors and surface content like case studies, videos, products, etc. via Intercom messages.

How this works:
  1. Connect Clearbit Reveal to your Segment workspace to automatically send site visitor data (including industry) to your various Segment destinations
  2. Use Segment to sync Clearbit Reveal data into Intercom to convert more anonymous traffic
  3. Build automated Intercom messages that incorporate a visitor’s industry (e.g. “Welcome! We help SaaS companies do XYZ… check out our latest case study here)
Steps to get started:
  1. Connect Clearbit Reveal to Segment
  2. Get data flowing from Segment to Intercom
  3. Set up Intercom automated messages to fire based on visitor industry
Tools you need:
Connect Segment + Intercom

Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.

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How Intercom works with Segment

Intercom is both an integration and a cloud source for Segment. As an integration, your customer data in Segment can be piped directly into Intercom so that you can begin messaging customers based on their behavior. For example, you may want to message customers that saw a new feature but haven’t actually used it yet.

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