There’s no “one size fits all” creative or headline that resonates with everyone. Your visitors come from a variety of company sizes, regions, and industries. One way to make the user experience on your website or app more alluring to the masses is to push relevant content based on the Clearbit matched industry of visitors.
With Segment, Clearbit, and Intercom, you can do just that—identify the matched industry of anonymous visitors and surface content like case studies, videos, products, etc. via Intercom messages.
Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.
Intercom is both an integration and a cloud source for Segment. As an integration, your customer data in Segment can be piped directly into Intercom so that you can begin messaging customers based on their behavior. For example, you may want to message customers that saw a new feature but haven’t actually used it yet.