Deliver hyper-relevant Intercom messages based on a visitor’s job role

Is your product used by a variety of departments such as customer support, marketing, and product teams? You can keep these various types of visitors engaged on your site or app by pushing relevant messages based on what department they work in.

With Segment, Clearbit, and Intercom, you can easily identify a visitor’s job role and automatically surface content that’s tailored to that role via Intercom messages.

How this works:
  1. Connect Clearbit Reveal to your Segment workspace to automatically send site visitor data (including job role) to your various Segment destinations
  2. Use Segment to sync Clearbit Reveal data into Intercom to convert more anonymous traffic
  3. Build automated Intercom messages that incorporate a visitor’s job role (e.g. “Welcome! We help engineering teams do XYZ… check out our latest case study here)
Steps to get started:
  1. Connect Clearbit Reveal to Segment
  2. Get data flowing from Segment to Intercom
  3. Set up Intercom automated messages to fire based on visitor's job role
Tools you need:
Connect Segment + Intercom

Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.

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How Intercom works with Segment

Intercom is both an integration and a cloud source for Segment. As an integration, your customer data in Segment can be piped directly into Intercom so that you can begin messaging customers based on their behavior. For example, you may want to message customers that saw a new feature but haven’t actually used it yet.

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