Personalize Intercom welcome messages by incorporating a visitor’s company

Looking to engage more users via live chat messages or bots? Incorporating a matched company name from an anonymous visit is one way to boost engagement. For example, if someone from Amazon was visiting your website, “how can we help Amazon with…” will likely be more engaging than “how can we help your company today?” Using Segment, Clearbit, and Intercom, you can send personalized messages that include the company name of a visitor.

How this works:
  1. Connect Clearbit Reveal to your Segment workspace to automatically send site visitor data to your various Segment destinations
  2. Use Segment to pipe Clearbit Reveal data into Intercom to convert more anonymous traffic
  3. Build automated Intercom messages that incorporate a visitor’s company (e.g. “Welcome! We help companies like (Matched Company Name) do XYZ… check out our latest case study here)
Steps to get started:
  1. Connect Clearbit Reveal to Segment
  2. Get data flowing from Segment to Intercom
  3. Set up Intercom automated messages to fire based on visitor industry
Tools you need:
Connect Segment + Intercom

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How Intercom works with Segment

Intercom is both an integration and a cloud source for Segment. As an integration, your customer data in Segment can be piped directly into Intercom so that you can begin messaging customers based on their behavior. For example, you may want to message customers that saw a new feature but haven’t actually used it yet.

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