Personalize notifications based on topics of interest with Iterable and ClearBrain

Use ClearBrain and Segment to group your users by product affinity (e.g. pizza vs. burgers), and personalize email, push, SMS, and in-app Iterable notifications with more enticing recommendations. ClearBrain automatically identifies users who are more likely to make a purchase based on a specific product category relative to others. From there, you can sync those recommendations to Iterable to deliver a more personalized user experience that converts better!

How this works:
  1. Get data flowing from Segment to ClearBrain
  2. Configure predictive goals in ClearBrain for each target product category or SKU
  3. Group users into the product categories they have the highest affinity for (e.g. pizza > burgers) by creating a multi-goal audience in ClearBrain
  4. Export the ClearBrain multi-goal audience into Segment (this will create a different trait for each product category or SKU) and automatically pass your new audience list into Iterable
  5. Create personalized Iterable campaigns using your newly created ClearBrain product affinity traits
Steps to get started:
  1. Set up event tracking with Segment
  2. Sync user data and events to ClearBrain via Segment
  3. Sync user data and events to Iterable via Segment
Tools you need:
Connect Segment + ClearBrain

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How ClearBrain works with Segment

Setting up ClearBrain with Segment shortens your onboarding process from weeks to days. Segment provides a standardized schema of attributes and events which can be immediately processed into ClearBrain’s machine learning schema. No customization or additional engineering required. Additionally, using Segment’s historical replay you can import years of behavioral data to ClearBrain in a few hours, enabling you to skip a data collection period and move immediately to insights.

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