Using Segment, ClearBrain, and a web personalization tool like Optimizely, you can group users by product affinity (e.g. pizza lovers or sushi aficionados), and personalize their user experience by serving up relevant content.
A predictive analytics tool like ClearBrain makes it easy to automatically detect users who are likely to make a purchase from specific product category relative to others. From there, you can show categorized recommendations using Optimizely to display content that is more likely to drive conversions.
Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.
Setting up ClearBrain with Segment shortens your onboarding process from weeks to days. Segment provides a standardized schema of attributes and events which can be immediately processed into ClearBrain’s machine learning schema. No customization or additional engineering required. Additionally, using Segment’s historical replay you can import years of behavioral data to ClearBrain in a few hours, enabling you to skip a data collection period and move immediately to insights.