One way to show customers that your product is delivering value, is to send a monthly or weekly email that highlights benefits they received from your product. Gusto provides a great example of this, sending a “you got paid!” email that provides a breakdown of payment, taxes, and fun facts to users every payday. Who doesn’t love that?
With Segment and an email tool like Customer.io, you can easily send automated emails based on user activity from within your product. For more advanced use cases, you can use Segment Personas to build computed traits (e.g. users who watched more than 2 hours of video in the last 7 days) and take personalization to the next level.
Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.
Customer.io lets you send automated email, push, SMS, letters, and webhooks based on your customer’s activities in your app or product. It makes conversion tracking, optimization and remarketing easier than ever.