Send users an email that summarizes recent product usage with Customer.io

One way to show customers that your product is delivering value, is to send a monthly or weekly email that highlights benefits they received from your product. Gusto provides a great example of this, sending a “you got paid!” email that provides a breakdown of payment, taxes, and fun facts to users every payday. Who doesn’t love that?

With Segment and an email tool like Customer.io, you can easily send automated emails based on user activity from within your product. For more advanced use cases, you can use Segment Personas to build computed traits (e.g. users who watched more than 2 hours of video in the last 7 days) and take personalization to the next level.

How this works:
  1. Get data flowing from Segment to Customer.io
  2. Build a custom audience with Segment Personas to send computed traits to Customer.io as a new unique user property
  3. Create your email in Customer.io and send a few test emails to ensure data from your product is represented as intended
  4. Send your email and create more happy customers!
Steps to get started:
  1. Sign up for a free Segment account
  2. Get data flowing into Customer.io
  3. Use Segment Personas for hyper-tailored audience building at scale
Tools you need:
Connect Segment + Customer.io

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How Customer.io works with Segment

Customer.io lets you send automated email, push, SMS, letters, and webhooks based on your customer’s activities in your app or product. It makes conversion tracking, optimization and remarketing easier than ever.

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