With user data flowing from Segment to AdRoll, you can create segments of visitors within your AdRoll account to reach users who have initiated your sign up flow but did not convert. When you build a custom audience “segment” in your AdRoll account, you can use Segment to map events (like initiating sign up) to a corresponding AdRoll “Segment ID” and encourage users to finish your sign up flow with retargeting ads.
Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.