If you’ve ever wanted to identify and target more people who are just like your top customers, then this recipe is for you. When you use Segment to send events and customer data to Facebook Ads, you can build audiences of your ideal customers, and create Facebook Lookalike Audiences to reach new people who are similar to your best customers.
Aha Moment Reached)
Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.