Create Facebook lookalike audiences of your top customers

If you’ve ever wanted to identify and target more people who are just like your top customers, then this recipe is for you. When you use Segment to send events and customer data to Facebook Ads, you can build audiences of your ideal customers, and create Facebook Lookalike Audiences to reach new people who are similar to your best customers.

How this works:
  1. Identify characteristics and key events your top customers and/or users (e.g. Order Completed or Aha Moment Reached)
  2. Connect Segment to your Facebook Ads account to ensure those key events are showing up in your Facebook account
  3. Create a Facebook audience that matches the activity of your key events and/or traits using Facebook audience builder or Segment Personas
  4. Create a new Facebook Lookalike audience from the audience you’ve just imported and launch your campaign!
Steps to get started:
  1. Set up event tracking with Segment (here's an ecommerce tracking plan example)
  2. Sync user data to the Facebook via Segment
  3. Build audiences of your ideal customers within Facebook Ad Manager or Segment Personas
Tools you need:
Connect Segment + Facebook

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How Facebook works with Segment

When you use Segment there’s no need to write custom code or to use Facebook’s Javascript library in order to start using Facebook Pixel. Segment page views and events are automatically translated into corresponding Facebook Pixel events in the background. The standard set of Ecommerce events in the Segment Spec get mapped to the standard set of Facebook Pixel Ecommerce events without any additional code.

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