If you’ve ever thought… “if only I could target marketing efforts to people who are just ilke my top customers,” this recipe is for you.
When you use Segment to sync customer event data and traits to Google Ads, you can build audiences of your top customers, and use the Google Ads similar audience feature to target people just like your top customers.
Aha Moment Reached
Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.
Segment provides an easy-to-use event mapping interface with Google Ads so you can use your existing track events to trigger conversions and remarketing tags. Revenue will be mapped and passed along automatically, plus your event properties get sent through to Google Ads as custom parameters. You can also fire one or more remarketing tags on all pages of your site, using just the conversion label identifier.