When you send customer data from Segment to the Twitter Ads Destination, you can build tailored audiences of users who complete key events like
Order Completed on Twitter. From there, you can use the Twitter Ads feature to target Twitter handles that are similar to your customers.
Payment Added, and
Order Completedto your Twitter Ads account
Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.
Segment can load the Twitter Ads script code to record page views as soon as you enable the integration. If you already have Segment events collecting data, you can map Twitter Ads conversion IDs to those event names in your settings to start tracking those events in Twitter Ads.