The presence of fraud and bots in your traffic skews performance data, slows optimization, and eats away at your advertising budget.
By connecting TrafficGuard to Segment, you can access real-time reporting on the quality of your traffic to safeguard ad spend and ensure all paid and organic traffic is from REAL people. With an understanding of the quality of individual traffic sources, you can work with your partners to scale with the highest quality sources.
Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.
TrafficGuard detects, mitigates, and reports on ad fraud before it hits digital advertising budgets. Three formidable layers of protection block both general invalid traffic and sophisticated invalid traffic to ensure that digital advertising results in legitimate advertising engagement.