Email can give users a helpful nudge to complete steps in your onboarding or activation flow. However, with an average email open rate below 30 percent, the majority of emails you send will never be opened.
With Braze and Segment, you can take a multi-channel approach to user activation and crush industry standards. By combining user activity across Segment and Braze, you can automatically send a push notification to users who haven’t opened your initial email or activated within a given time.
Push Notification Sentto Braze
Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.