Send customers an email summarizing their weekly or montly activity with Drip

Keep your brand top-of-mind by sending a weekly or monthly email that summarizes any given user’s activity with your product.

With Segment Personas, you can easily send unique computed traits and custom audiences (e.g. customers with 2 purchases in last 7 days) to Drip as a user properties. From there, you can send messages to customers that summarize their recent activity with your brand.

How this works:
  1. Get data flowing from Segment to Drip
  2. Build custom audiences with Segment Personas to send computed traits to Drip as a unique user property
  3. Create your email in Drip and send a few test emails to ensure data is represented as intended
  4. Send to customers who qualify!
Steps to get started:
  1. Configure event tracking with Segment (event tracking spec here)
  2. Get data flowing from Segment to Drip
  3. Use Segment Personas to build a custom audience with computed traits
Tools you need:
Connect Segment + Drip

Collect data once with Segment and send it any tool you use. No more tedious integrations. No more engineering resources wasted.

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How Drip works with Segment

Each Drip account has its own JavaScript tracking snippet. This snippet is the direct link between your Drip account and your website. Features such as Drip’s opt-in form widgets, the “Visited a page” trigger found in automation, and making calls to Drip’s JavaScript API all depend on being able to communicate back to your JavaScript snippet. Drip recommends installing your JavaScript snippet even if you don’t think you will be requiring its functionality.

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