The Segment team
Destinations GA Free Team Business

Google Analytics 4 Destination General Availability

AUTHOR: The Segment team

The Google Analytics 4 destination lets you send data to the fourth version of Google's widely-used analytics platform, taking advantage of its powerful new features.

New users can implement easily, and current users can migrate without making any changes to the events and properties they are already collecting. For more information, see the Google Analytics 4 documentation.

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