Snapchat Conversions API Destination General Availability
The Segment team
The Snapchat Conversions API destination, built on Destination Actions, is now in General Availability. With this destination, customers can pass web, app, and offline events from Segment directly to Snap. Events are sent server-side and can be used to measure campaign performance and incrementality. For more information, see the Snapchat Conversions API (Actions) documentation.