Source
Import your Google AdWords data to your warehouse
Load Google Ads data into your data warehouse
Use Cases
Once your Google AdWords data is synced to your warehouse, you can use it in a number of different ways.
Google Ads data
Go beyond Google Ads dashboards and ask any question you want about your advertising data.
Ad spend over time
Calculate your total spend across all of your campaigns.
Campaign performance
Analyze how each of your campaigns perform based on any parameter.
Website and mobile data + Google Ads
Combine data from your website, mobile app, or servers, with your Google Ads data to analyze multi-step conversion paths.
Conversion path analysis
What are the most common steps visitors take after they click through an ad?
Long term engagement
Do customers that come in via particular campaigns continue to engage over time?
Payment or CRM data + Google Ads
Combine data from your CRM or payments platform with Google Ads to measure how your campaigns drive revenue and leads.
User lifetime value
Calculate the lifetime value of customers coming in through each campaign.
ROI of campaigns
Compare the revenue of paid users against what you spent to bring them in.
Additional Info
Learn more about the Google AdWords source.
Preview of collections
You can import many different types of data from Google AdWords.
We call these collections.
Further research
Still have questions? Here are a few useful resources for you to dig a little deeper.
documentation
Check out our great documentation for detailed help on setting up Google AdWords.
Google AdWords documentation