Source

Import your Google AdWords data to your warehouse

Load Google Ads data into your data warehouse

Google AdWords

Use Cases

Once your Google AdWords data is synced to your warehouse, you can use it in a number of different ways.

Google Ads data

Go beyond Google Ads dashboards and ask any question you want about your advertising data.

Ad spend over time

Calculate your total spend across all of your campaigns.

Campaign performance

Analyze how each of your campaigns perform based on any parameter.

Website and mobile data + Google Ads

Combine data from your website, mobile app, or servers, with your Google Ads data to analyze multi-step conversion paths.

Conversion path analysis

What are the most common steps visitors take after they click through an ad?

Long term engagement

Do customers that come in via particular campaigns continue to engage over time?

Payment or CRM data + Google Ads

Combine data from your CRM or payments platform with Google Ads to measure how your campaigns drive revenue and leads.

User lifetime value

Calculate the lifetime value of customers coming in through each campaign.

ROI of campaigns

Compare the revenue of paid users against what you spent to bring them in.

Additional Info

Learn more about the Google AdWords source.

Preview of collections

You can import many different types of data from Google AdWords.

We call these collections.

Further research

Still have questions? Here are a few useful resources for you to dig a little deeper.

documentation

Check out our great documentation for detailed help on setting up Google AdWords.

Google AdWords documentation

Questions

Questions about this source? Suggestions?

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