The Growth Report
Exploring how data fuels high-performing growth organizations.
What fuels rapid business growth?
To better understand how best-in-class companies build and operate their growth organizations, Twilio Segment interviewed the leaders of a dozen high-performing growth teams. We then performed a thematic analysis to identify trends in the data.
To discover what ties them all together, download the report. To discover what sets them apart, explore the profiles below.
Participants
Morgan Brown
VP, Growth, Shopify
“The notion of a standalone growth team is still an experiment.”
Morgan Brown
VP, Growth
Lauren Schuman
VP, Product Growth, MURAL
“Insights are the lifeblood of a growth team.”
Lauren Schuman
VP, Product Growth
Thibault Imbert
VP, Growth, GitHub
“Organizational design follows strategy, not the other way around.”
Thibault Imbert
VP, Growth
Marissa Aydlett
Chief Growth Officer, Showpad
Kyle Gesuelli
VP, Growth & Data, Frame.io
Emily Lonetto
Head of Growth, Voiceflow
James Kim
Chief Growth Officer, Courage + Stone
Brian Kotlyar
SVP, Demand Generation, New Relic
“Data is both your measuring stick and your dousing rod.”
Brian Kotlyar
SVP, Demand Generation
Mona Nasiri
Director, Product Growth & Monetization, Zendesk
James de Feu
Director, Self-Serve Growth, Klaviyo
Charudatta Wad
Senior Engineering Manager, Growth, Lyft
Key findings
Quality data fuels rapid business growth
To grow faster than the competition, high-performing growth leaders recognize that their teams need near-constant access to accurate, real-time data.
For this reason, growth leaders prioritize implementing quality data infrastructure and governance early in their tenures.
Growth leaders drive organizational innovation
Recognized for their expertise in digital transformation, best-in-class growth leaders are rewarded with the freedom to make key organizational decisions.
With this power, they leverage cutting-edge organizational designs, such as cross-functional growth squads, to maximize their team’s performance.
The discipline of growth is maturing
What started out as growth hacking has become a legitimate discipline, at least in the eyes of executives and board members.
Growth practitioners have proven themselves to be methodical yet agile team leaders who consistently deliver results.